Attribution Model
Orders by Channel
The largest channels are currently Google Paid, Facebook Ads and Google Organic.
CPA - 2021
Blended CPA
$10.94
▼ -22% vs target
CPA is below target, so you may wish to investigate spending more in efficient channels, or testing new channels:
The most efficient channels are currently Google Paid (CPA $11.15) and Facebook Ads (CPA $13.27).
N.B. TikTok Ads are being tested as a new channel and are expected to become more efficient over time